IVM MEETING with the Italian sales agents


The MEETING of the DOMESTIC Sales Agents was held on 4 February in the customary backdrop of the IVM Cattaneo9 showroom. The theme of the meeting was “IVM 2016: changes to the CORPORATE STRATEGY with regard to PRODUCT RANGE&COMMUNICATION”.
The 2016 price lists for the EXECUTIVE COLLECTIONS and INTEGRATED DESKING SYSTEMS were presented in two catalogues showcasing the updated product range and new graphic layout to optimise readability. Tools for factual, user-friendly, simple communication.
The meeting focused in particular on the two new wall panelling systems: WALL is a “standard” product, and WALLtoWALL can be configured “by the centimetre”, with the design and finishes cutting across the whole range of the executive (and other) collections in the IVM catalogue.
Then the new KS LIGHT system was presented, and defined as “the desking system with the perfect ‘fit’ for every space”. In other words, a desking system with a streamlined design featuring non-standard finishes, which “can fit out” any kind of space. Exclusive, material finishes, uncommon in office furniture; a large number are on display in the new showroom space: the IVM ATELIER.
On the groundswell of this new space, the new FINISHES FOLDER was distributed with larger samples. This is an essential tool to explore and get a “hands-on” feel for the exclusive IVM catalogue. The participants were unanimous in their approval of the new product range presented by the IVM management. – See more at: https://www.ivmoffice.com/en/news-events/ivm-meeting-domestic-sales-agents.html#sthash.N8MCwXMm.dpuf