IVM SPONSORS THE VERBELLA BOAT SHOW
Marina di Verbella, the holding company of the Vergani family, hosted the first edition of a marine event, the Verbellla Boat Show.
The event, held in Sesto Calende and open to all, was held from 1 to 3 June and attracted about 4000 visitors. It provided an opportunity to raise the profile of lake boating, with about 40 boats enabling visitors to take a test run on the water.
All the most famous nautical and luxury automotive brands were present on land.
Given the success of the initiative, the Vergani family will work to ensure that the next edition is more visible and more extensively promoted in the area. Once again, the combination of boat design, office furniture and the atmospheric location generated an important collaboration: a unique opportunity to introduce many new enthusiasts to the world of boating.